Launch, prove, scale
One launch event sets the tone. Weekly community sessions in Düsseldorf nail the blueprint. Then we scale city by city until end of year.
May / June 2026
Launch Activation
€12,500
The Event
- Full branded activation at first partner gym
- Open training session with selected fighters
- Community invited, ambassadors present
- BENLEE product on-site, in use, visible
The Production
- Professional photo + video crew
- HQ campaign visuals for the new brand identity
- Hero content for social, web, and paid
- Raw documentary BTS footage
The Output
- Hero visuals establishing "Fight For More" look
- Campaign assets across all content hubs
- Ambassador onboarding content
- Foundation for the entire brand narrative
Month 1-2
Düsseldorf Blueprint
€3,000/mo
Every week, a free BENLEE training session at a partner gym. Every session captured by a creator. Content published, community grows, repeat.
1
Session
Free weekly training at partner gym, trainer-led, BENLEE-branded
2
Creator Captures
1 creator on-site every session. Recaps, portraits, behind-the-scenes.
3
Content Published
Reels, stories, carousels. Raw, documentary-style, smartphone-native.
4
Community Grows
More people show up, more stories to tell, more reach for the brand.
↻
Repeat
Next week, better. The flywheel compounds.
Düsseldorf is the proving ground. 2 months of weekly sessions. Every session produced. In parallel, we build the UGC flywheel: incentivize attendees to capture and share their own experience so content flows even without a creator on-site. That's what makes scaling work.
1
Creator on-site per session
2
Months to nail the blueprint
Month 3-8
Scale to 4 Cities
€2,250/city/mo
The blueprint is built once in Düsseldorf. Then replicated city by city. Same format, local crews. Once the format is proven, we produce every second session, cutting the per-city cost from €3,000 to €2,250/month.
Produced Session · €750
- Creator on-site, full content output
- Reels, stories, carousels, portraits
- 2x per month per city at scale
Non-Produced Session · €375
- Session runs, no professional creator
- UGC flywheel covers the event instead
- 2x per month per city at scale
Every session, produced or not, is designed to generate content. We incentivize attendees to capture and share their experience. Hashtag prompts, photo moments, story templates. The community becomes the content engine. The creator sessions set the standard, the UGC sessions sustain it.
Month 3
2 cities
€4.5K/mo
Month 4-5
3 cities
€6.75K/mo
Month 6-8
4 cities
€9K/mo
4
Cities by December 2026
16
Sessions per month at full scale
€2,250
Per city per month at scale
100%
Sessions generate content (produced or UGC)
